Ever wonder about the secrets that only top-paid copywriters use to write the perfect copy that pushes your hot buttons—the very same headlines that get you to buy something on the spot, or, at least grab your attention immediately?
We’ve assembled the top 25 in this list. Armed with this arsenal, you should be able to compose smashing copy in no time. Use these 25 phrases and—presto!—your headlines, your titles, your sub-titles, and every word of your ad copy will draw readers to you like a compelling, mysterious, magnetic force. They will be putty in your hands. You will own them. Take a look:
You—everyone wants to hear that there’s something in it for them.
Answering —we all have questions, and we’re always looking for the answers to a problem or a challenge we face.
New—we want the latest and greatest—the most up-to-date things we can get our hands on.
Now—not later, not tomorrow, not next week or years from now. We want everything now.
Protect—there are so many things in this world that threaten our safety, security, happiness, health, reverie. Anything we can do to safeguard what we have is appealing.
Easy—it’s human nature. Why would we want things to be hard?
Quick—patience may be a virtue, but no one wants to wait. We don’t have time for the slow boat.
Fast—same as quick…only, it may be faster…
Only—there’s only one…it’s singular, unique, special, coveted.
Amazing—not ho-hum…we want our lives to be amazing…to experience extraordinary things. This implies so many things for so many people.
Win—let’s face it, who really wants to lose?
Save—we all want a deal—to make our money go twice as far…that way, we can have twice as much.
Yes—the first time we heard the word no as babies we cried…get the picture?
Find Out—take matters into your own hands…be empowered…don’t let anyone hold you back from what you deserve.
Break Through—we all hit a wall, and we don’t want to go around it. Whether it’s one word—a noun—or two words—a verb phrase—we tend to pay attention.
Guarantee—someone else is taking the risk if something doesn’t work.
How To—curiosity may have killed the cat, but it certainly drives half the population to open a tabloid at the supermarket check-out line.
Wanted—it’s in demand…who wouldn’t want it?
Do You—of course you do…if it’s the right question. Do you want to make more money? We all would.
Which of these—you mean I have a choice…and it’s not a rock or a hard space, but actually a choice between two desirable things? Thanks!
Advice From The World's Leading Expert In—we common folk can’t afford to pay the world’s biggest expert, so if we have the chance to get some free advice from this type of expensive consultant…we’d at least like to hear it.
Your—possession of you…what you deserve…what you wish you had, but just needed to win or be given it for free.
Money—it changes everything. We want it, we work for it, and we always wish we had more.
People—we want to be included, so when others say something, or many of them are knocking down doors to get it…shouldn’t we?
Secrets—like buried treasure, don’t we all want to uncover these? We want to know why that movie star always has perfect hair, perfect skin, perfect tan, perfect clothes, perfect teeth, perfect eyes, perfect lips, and perfect body…and we want to know what we can do to have the same. There’s a reason why I don’t have what I want…I need to learn the secrets.
Remember, your business ad copy should read like headlines from the major magazines. Don’t the phrases above sound familiar? Let these words work for you in a world of mere whispers and whimpers or emphasize them boldly and reap the rewards!
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